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Cheers to Alpha Sigma Tau!

Alpha Sigma Tau’s premium wine brand and club, 510 Pearl Napa Valley, in partnership with Fairwinds Estate Winery. Join the Yellow Rose Club and experience the benefits and lifestyle!

Yellow Rose Club

Raise a glass to Alpha Sigma Tau

Since 1899, we’ve cherished the yellow rose and its message of love every Alpha Sigma Tau knows. “It’s a message of friendship, love, and good cheer, a message that’s stronger with each passing year.”

Now, our alumnae have another way to enjoy the bonds of our Sisterhood together—through the Yellow Rose Club.

Members who join this club will receive two shipments (three or six bottles each) per year of handcrafted, limited-production Napa Valley wines delivered in fire-branded keepsake boxes—all made exclusively for members of Alpha Sigma Tau.

When you enjoy a glass of wine from 510 Pearl, you are supporting Alpha Sigma Tau and her members, all while savoring wine from America’s renowned Napa Valley.

Holiday Gifting

Fall Release

Introducing Ypsilanti, Mich, a 2020 Pinot Noir from Santa Barbara County!

Explore New Releases

Club Format and Cost

In order to receive discounted shipments and additional lifestyle benefits, you must be a member of Yellow Rose Club. A $50 one-time, non-refundable deposit will be processed to secure your 1st shipment only. This deposit will be deducted from your 1st club shipment cost. Wines are released in two 3-Bottle or 6-bottle shipments each year based on the club level you select. The cost will range based on your selections. The cost of a bottle ranges from $35 to $75 + tax & shipping.
Each club shipment for three-bottle members will arrive in a cardboard shipper that can be upgraded to a fire-branded Alpha Sigma Tau wooden crate for a discounted price of $25 ($50 Value). All club shipments for 6-bottle members will arrive in a wooden crate at no additional cost ($99 Value). Except for your one-time, non-refundable $50 deposit, your card will not be charged until the Release date. Again, the $50 deposit will be deducted from your first shipment cost.
Each club shipment can also include a special welcome package and gift at no additional cost ($30 Value). Additionally, you can completely customize your wine selections! New, library and special edition wines will be offered for your selection. There is no long-term commitment, and you may cancel at any time.
Please review the Yellow Rose Club member levels and benefits on the comparison matrix presented on the Club page. Enjoy your wine, and remember, when you share a glass, gift a bottle or visit the Fairwinds tasting room in Napa Valley together, you are supporting Alpha Sigma Tau!

Support Alpha Sigma Tau

Support Alpha Sigma Tau with Every Sip

When you join the Yellow Rose Club, 20% of your purchase will come back to Alpha Sigma Tau to support our programming and educational efforts.

With every shipment, members of the Yellow Rose Club support collegiate members through the Sorority’s strategic direction: Collegiate members of Alpha Sigma Tau will have a healthy, safe, and values-based Sisterhood that inspires pride and affinity for the Sorority and leads to lifelong stewardship.

Join the Yellow Rose Club and enjoy world-class wines from Napa Valley while supporting Alpha Sigma Tau’s vision of empowering women to excel in life.

Experience the Benefits and Lifestyle!


Membership financially supports Alpha Sigma Tau.

Club membership options to best fit your budget and lifestyle.

Two shipments of three or six bottles per year (minimum to retain Yellow Rose Club seniority).

Wine received in a handmade vintage Alpha Sigma Tau fire-branded wooden crate (6-Bottle Club).

Exclusive access to limited releases and library wines.

Online store access at a 20% discount for refreshing your wine collection and gifting.

Free wine tasting experiences at Fairwinds Estate Winery in Napa Valley.

Special access to Alpha Sigma Tau only events and parties.

Fairwinds wines and gifts offered at a 10% discount.

Join Today